See through your customers' eyes
Our research gives you the insights to define products and services that reflect genuine user needs. Our methods include field studies, user surveys, contextual interviews, and task analysis.
Blink Interactive designs complex applications which are mission critical to our clients’ business. Our user-centered approach includes wireframe prototypes, screen flow diagrams, user scenarios and task analysis.
We test concepts, prototypes, and existing products in our on-site usability labs and on location. Our techniques include baseline testing, iterative testing, heuristic evaluation, and cognitive walkthroughs.
By Heidi Adkisson, Director of Interaction Design
It's always disappointing when a design decision‐‐or collection of decisions‐‐don’t turn out the way you imagined. You may "feel the pain" through your customer service center or when you try to add functionality to features that were awkwardly designed originally.
By Jen Amsterlaw, User Experience Consultant
The ingredients are simple: two people, a quiet place to sit and talk, and a video camera to record the session. Still, getting the most out of an interview requires careful planning and a thoughtful technique. Here I share some insights that guide my own approach to interviewing.
By John Dirks, Director of Usability Engineering
To determine what usability study participants look at and take in while viewing online media, we used to watch their mouse cursors, interactions with links and controls, and body language. We also listened carefully to their think-aloud narratives and comments. These traditional testing techniques, however, could never tell us definitively what users notice and what they don’t. Eye tracking usability studies open up a new frontier.
Last year was a busy one for the Blink usability testing staff. It's once again time to reflect and report some of our favorite themes based on studies we completed in 2007.
Over the last month, Blink has been traveling around the globe conducting Usability Studies in Taiwan, Germany and the UK. Studies include on-site testing of hardware user interfaces, as well as paper prototype testing for Microsoft Advertising.
In June, Blink started several new Usability projects. Yapta (Your Amazing Personal Travel Assistant), PGSP (Pacific Graduate School of Psychology) and Speakeasy.
Blink had several new and exciting Usability and Interaction Design projects starting in May. Precor Fitness Equipment, McGraw Hill Education, Flow International.
Blink is proud to announce that we are a funding partner with the Washington Technology Industry Association for 2008. The WTIA is the state's oldest and largest technology trade organization. For more information, please see www.washingtontechnology.org
The Blink Design Library is an informal collection of interface design examples (primarily from the web) in a blog format. We update the design library weekly with new examples contributed by our staff. We hope you enjoy it!
Blink continues to be a proud Microsoft Vendor with RMSVP status.